Thursday, December 12, 2013
Monday, November 18, 2013
The secret, he told my friend, to his success came in the middle of a fight with a brutal defending champion. By the end of a round in the middle of the fight my friend's teacher thought he would not be able to continue. He was physically spent. His father was in his corner and encouraged him to persevere. He told him that his opponent was growing weak but was disguising it well. At a crucial point in the next round the Sensei was getting choked out. In his struggle he believed that if he continued he might die. Something became instantly clear. He was ok with death.
He wanted the championship even if the worst of all possible outcomes were to occur. At the moment he faced death and accepted it, all fear left. His courage and faith felt limitless. He finished and won the fight. From that defining moment on, each time he entered the ring he accepted death, found peace, and fulfilled his destiny. He left the sport an undefeated world champion!
Amazing commitment! His name is Rickson Gracie
How do you measure up?
Entrepreneurs and innovators should be heavily weighted in the last three traits.
Sensitive / Nervous VS. Secure / Confident
Energetic / gregarious VS. Solitary / Reserved
Inventive / curious VS. Consistent / cautious
Orderly / Industrious VS. Easygoing / Careless
Cooperative / Empathetic VS Self-interested / antagonistic
The answer is yes you are and here is I guy who can explain why with exhaustive detail. Because I know you will be smarter for enduring the exhaustive process check in it out.
Adam Alter, assistant professor at NYU
Here is one of the simple intelligence questions.
QUESTION: If the total cost of a bat and a ball is $1.10 and the bat is $1.00 more than the ball, how much does the ball cost?
or asked this way....
Harder version of the QUESTION: If the total cost of a bat and a ball is $1.10 and the bat is $1.00 more than the ball, how much does the ball cost?
Obviously it is the same text, but because the question is more difficult to read, we take more time to think about it and our accuracy increases.
Want to see how you did? Click here for the answer...
In Malcolm Gladwell's new book David and Goliath he explores some very interesting and counter intuitive phenomenons including things like this that relate to a variety ways that the underdog wins and wins big.
Did you guess that the ball would cost $.10? Most people do. The question (if you missed the question see it here) looks deceptively simple.
But if the ball did cost $.10 then the bat would cost $1.10 and the total would be $1.20. Most of us learned basic algebra in grade school. But to do the following in your head is more time consuming:
Total Cost = $1.10
Ball = X
Bat = X+1.00
So we are solving for $1.10 = X+(X+$1.00)
subtract $1.00 from both sides:
$.10 = 2X
dived both side by 2
$.05 = X
ANSWER: The ball costs $.05
For some reasons when we have to take time to read the more difficult to read version of the question we are more willing to take the time to do the algebra.
In Malcolm Gladwell's new book David and Goliath he explores some very interesting and counter intuitive phenomenons related to a variety ways that the underdog wins and wins big.
Saturday, November 16, 2013
Very smart marketing. Funny, effective and a product to follow up with. Love it.
Wednesday, November 13, 2013
Smoke screen one - Change is happening FAST! Isn’t it?
Moores laws illustrates the phenomenon of computer processor speeds doubling every 18 - 24 months. This rate of change creates a ripple affect across many industries as new products get smaller and the frequency of better, faster versions becoming available is shorter. This creates a perception that everything around us is changing SUPER FAST! Most of us feel the ripple affect when we experience things like the Internet, real time Facebook, and a plethora of apps on our smart mobile devices.
We change agents observe a paradigm of unprecedented levels of change along with a whole lot of noise. Thank you social media and some gazillion channels on YouTube and cable TV. There is great change going on. But is it really any more than societies have experienced at other times in history? Could it be that we are just so much more connected that we hear about everything that is going on and it makes us think that more paradigms are shifting now then at other times in history?
Alongside all this noise and change is an opposing force that arguably neutralizes Moore's potential for impact on society. I suggest that this force is even slowing the rate of change within our societies. This momentum killer is the same force that creates inertia for Moores law. The force growing in inertia is us. There are a lot of us that innovate cool things and there are a lot more of us that don't like change. We are highly skeptical stick in the muds that prefer retarded momentum. Just look at our US congress for proof of that. The average age of a Senator is 60 and 55 for a house of representatives. We need a bunch of 30 year olds in there.
The global group of us that resist change the most are our so called “seniors”. This group is growing from 7% of the population in 2000 to a projected 16% by 2050. See the wisdom years. And conversely the 0-19 year old change agent group is actually shrinking from 39% to 27%. This leaves the majority of us in the middle-aged group of 20 – 64 year olds. Because I think we start getting more resistant to change in our mid 50’s the momentum killer group is going to be even larger. In 2010 the 55-64 group was already 100M+. These stodgy old farts are going to be very opinionated by 2050 and a lot larger too.
Another important factor is that the largest concentration of the change agent group is located in developing nations. This is likely to reduce their proportional impact on the momentum of societal change. At least in the short term.
For you bottom liners, all this to say we have to accept that there exists a powerful force pushing against the notion that change is good thereby making change quick. When you ask people to change their behavior, be prepared to wait awhile. I will talk more in depth on this as a strategy in my next post. If you want your product adopted quickly, create something that doesn't require your target audience to change their behavior.
What's next? An historical example of slow change
OK, that is was lot of macro data to take in and 2050 is way out there. So lets look back in time in my next post. We will learn how long it took for one of the most powerful mood creator, paradigm changers in history to gain momentum, and do an autopsy on the unintended consequence that helped the inventor win the race.